MatthewsVolvoSite.com

When not working on client projects I’ve been very busy over the last month with massive changes at my Volvo site matthewsvolvosite.com. It was very important that I do things correctly because I make a significant part of my income from the site. Miscalculation could have stopped the search engines from sending traffic to MVS and cost me big $. Income from that site goes up and down almost in lockstep with search engine traffic.

I did a trio of big changes in one swoop, and brought up parts of the site slowly over a few weeks as I was able. The process worked well, and I wouldn’t do a whole lot differently.

1 Server Switch

I moved MVS to my dedicated private server from shared hosting:

  • I have more granular control of the way sites work on my server
  • Sites on my server have better uptime
  • Sites on my server are served faster

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Increase Web Sales: ID’ing Bottlenecks

To improve your ecommerce sales, it’s important to identify the bottleneck in the buying process and attack that first, whether that’s the cart, the colors, the design, the consumer trust level, or the quantity or quality of incoming traffic.

Terminology:  traffic is people visiting your site via organic search, advertising, or type-ins. Your cart, your site design, and site content, are all components of conversion. To increase your sales, you increase traffic or increase conversion, or both.

But which? The answer is whichever is cheapest.

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