Subdomain or Subdirectory?

A client asked me if he should put a blog on a subdomain or a subdirectory, in other words blog.domain.com or domain.com/blog. His concern was about the future: he’s heard a subdomain will scale better. Good question, but don’t let it hold up progress because it’s not that important any longer. From an SEO standpoint, conventional wisdom said to make it a subdomain. From a scaling standpoint, conventional wisdom said make it a subdirectory.

Scaling issues are good problems to have, it means you’ve got tons of traffic and are probably making a nice sum, thus able to pay someone to do work for you. Having a scaling problem is like having a boat so big it’s hard to find a marina.

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