AdWords bids getting too costly?
Posted by Matt | Filed under AdWords, Get More Traffic 101, Search Engine Optimization (SEO)
I had two clients ask me what to do about this in two days. Here’s what I told them:
“Ramp up your bid per click every couple days until you’re comfortable, keeping in mind you might run out of comfort before you get good clicks. In that case, the market has bid those terms to a level above what you’re willing or able to pay.”
The market in AdWords for your term might be so small that a) some newbie idiot is bidding up the term for everyone, or b) the term might not be small, but people are willing to spend more than you per click and make a profit with their services. Probably their site converts better than yours, so for instance they make more money out of 100 clicks than you do.
My AdWords Bidding Advice is to
- Use misspellings and see if you can poach terms for cheap… for instance I bid on “vovlo” for my Volvo site.
- Try another text ad marketplace (sorry, no recommendations).
- Increase your site’s conversion rate so you CAN spend a couple dollars per click and still eat… put another way, make your site a better salesperson.
- Or lastly, forget AdWords and simply improve your site’s visibility and relevance to search engines.
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Tags: AdWords bidding tips, h1 tag, SEO, title tag
How Can I Get More Website Traffic?
Posted by admin | Filed under Get More Traffic 101, Search Engine Optimization (SEO), Wordpress
Traffic levels are all about content. People ask me about SEO… should they do some SEO basics to their site? Well yea! Do the basics of SEO and promote your site.
I’ve never asked a webmaster if he’s doing everything he can to promote his site and gotten a “yes”.
Real world, online, whatever. If you don’t have your URL in your signature, get it in there! If you don’t hold your website in high regard, nobody else will.
But most importantly, write good content as frequently as possible and users will come. If you can do only one thing do this.
That’s why it’s important to have a site where you can write without noodling with HTML. This is where WordPress comes in, and it’s why I’ve recommended WordPress for probably 19 out of the last 20 websites I’ve consulted on.
Tags: content, SEO, traffic, Wordpress
MatthewsVolvoSite.com
Posted by Matt | Filed under Currently...
When not working on client projects I’ve been very busy over the last month with massive changes at my Volvo site matthewsvolvosite.com. It was very important that I do things correctly because I make a significant part of my income from the site. Miscalculation could have stopped the search engines from sending traffic to MVS and cost me big $. Income from that site goes up and down almost in lockstep with search engine traffic.
I did a trio of big changes in one swoop, and brought up parts of the site slowly over a few weeks as I was able. The process worked well, and I wouldn’t do a whole lot differently.
1 Server Switch
I moved MVS to my dedicated private server from shared hosting:
- I have more granular control of the way sites work on my server
- Sites on my server have better uptime
- Sites on my server are served faster
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Tags: MatthewsVolvoSite.com, SEO, virtual private server, web design
Keep it Simple: Domains
Posted by Matt | Filed under Domains, Search Engine Optimization (SEO)
Here’s why it’s best to keep things simple with domains.
Summary: a webmaster wonders why a domain isn’t getting love from Google. Answer: duplicate content penalty… she has a handful of domains that are duplicates, showing the same text.
The lesson here is to keep things simple. The minute you start thinking about plans that involve two or more domains to get more traffic, a BIG RED LIGHT should go off in your head. Unless you are an advanced webmaster who knows exactly what you are doing, forget about complex, multi-domain plans.
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Tags: Domains, dupe content penalty, dupliate content penalty, SEO