Why I Don’t Want Your Password

(And Why You Shouldn’t Give it Out)

You want me to see your traffic, and you have Google Analytics (or some other reporting tool) tracking traffic on your site. Great! To save time and effort, you want to give me your login and password to go in and look. Totally understandable.

However, for professional reasons I’d rather have a legitimate sub-account login to see your Google Analytics traffic rather than have your master login and pw. Why? Two reasons: I don’t want to be responsible for changes/catastrophe to your GA account if something goes wrong down the road, and it’s just never a good idea to give out your password.

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