Open Letter to Music Industry PR

Because of my two music sites RMMB and NWMB, I get a daily a ton of emails from music industry public relations people. The emails come from everybody — from the bigtime Atlantic Records to part-timers at Seattle’s tiny Light In The Attic Records.

When I get a PR from someone and it says the magic words “here is a song you can share with your readers” BING I’m 1000X more likely to put that on my music sites. Why? Because I can embed the song in the blog post. One click and you’re listening to the song.

It’s the first/only thing I scan for in PR emails. It offers so much more than the tired MySpace page link that takes someone off my site.

Sorry if that comes off that I can’t stand MySpace (I can’t) and think it’s tailored to 8-year-olds (I do).

What I’m trying to get accross is this: give me content, not links. If you’re writing press spam, think about what you’re writing. Keep it short and simple and give your audience what they want. Send a personal email every now and then, and start it with the recipient’s first name. Easy, thoughtful. You’d be amazed at what a simple REAL email means in a sea of mindless press email blasts.

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