Fast Server = Happy Users = Better Statistics

Visits +9.88%
Pageviews +46.19%
Pages/Visit +33.05%
Bounce Rate -9.29% (less is more with this metric)
Avg. Time on Site +3.14%
% New Visits -1.33%

Digest those numbers for a second. Did I start posting about John & Kate suddenly? No! I moved my Volvo site to a very fast server.

Those numbers represent yesterday (Friday, August 14th 2009) vs. the Friday before. That’s all. No magic or tricks, just a faster server. This may fall into the “No Duh” Department of Internet Research, but people are more likely to click around your site if pages get served quickly.

Search engines may send more traffic (Visits +9.88%), I’ll report on that soon when I have more data to make that call.

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