Increase Web Sales: ID’ing Bottlenecks

To improve your ecommerce sales, it’s important to identify the bottleneck in the buying process and attack that first, whether that’s the cart, the colors, the design, the consumer trust level, or the quantity or quality of incoming traffic.

Terminology:  traffic is people visiting your site via organic search, advertising, or type-ins. Your cart, your site design, and site content, are all components of conversion. To increase your sales, you increase traffic or increase conversion, or both.

But which? The answer is whichever is cheapest.

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