The Three Legs of a Campaign
Posted by Matt | Filed under AdWords, Online Marketing, Search Engine Optimization (SEO)
An Immature Ecommerce Site Needs Help
Case Study One
The following is taken from client correspondence. This case study involves a 1.5-year-old ecommerce site that’s getting very poor traffic, and no sales conversions. The site supplements a brick-n-mortar home and beauty products store.
These are the Three Legs of a web site campaign, although two or even one can make your site successful. Note this campaign does not include Product Search Marketing efforts, which in this case is out-of-reach given the owner’s budget.