What Ad Sizes Should I Accept from Advertisers?

Any you want. My advice, however, is to stick to standard sizes because when advertisers come to you, often they’ll already have a standard size ready to go. That means you can just start running the ad and not worry about having a graphic artist/web dev squeeze stuff into your non-standard sizes, then have that approved by both parties. This has happened to me, and it’s a drag.

When potential advertisers say “what sizes can I run on your site?” I say “any of the industry-standard sizes Google themselves run.”


What Fonts Can I Use on my Website?

Play it Strict!

This is the very strict set, compliance is almost guaranteed if you choose one from this list. Choose and forget.


I bend that rule a little and use Century Gothic (all caps, in green) on my Volvo Forum http://www.matthewsvolvosite.com.

According to CodeStyle.org, Century Gothic is available to 86% of Windows web users (probably higher on Macs). To me that’s fine, if I go for every last user on Earth at 100% compliance not only is it a chore, but the fun gets sucked out of it.

Whatever the case, all browsers have a “fall-back” font (“Times”, etc.), and in between any font you pick and that font you can define your own fall-back fonts. Personally I think Georgia can look fantastic in designs. Arial Black and Trebuchet also can look better than they look “on paper”.

More ->


Display Much Information in a Small Space

So I’ve got this popular Volvo web site with about 11,000 registered users. Super. The heart of it is the Volvo Forum, a roiling, boiling mass of Volvo owners trading information, advice and tears at the rate of 75-100 posts per day. The problem is that from the Home page, it doesn’t look so roiling-boiling. Fix: show the activity on the Home page. Get it out in front of people.

Ok, not a hard task. The phpBB forum (outstanding, free software by the way) is on interior pages, and is run entirely by the site’s database. All I needed to do was query a table in the database for the ten or 15 or whatever number of latest posts and voila, the roiling-boiling is then shown to the browsing hoi polloi.

But a) I wanted it up near the top to lure users deeper into my site and b) I didn’t want it to take up much space.

Ingredient #1

After scouting around for some possibilities I found Latest Posts, a script that pulls latest posts from a phpBB forum and displays them in a scrolling marquis.

Not bad. So I used it at the bottom of the Home page. Read the rest of this entry » »»»»» »

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