GM Advertising: Less TV, More Internet
Posted by Matt | Filed under Online Marketing, Search Engine Marketing (SEM)
While working this morning I’m watching CNBC’s coverage of the proposed US automaker bailout hearings at the Capitol, and caught a very interesting quote from Rick Wagoner of General Motors when he was asked if GM was going to spend $3 million on a Superbowl ad this year:
No… we’re shifting to electronic advertising which is less expensive and more effective.
VERY telling. And I concur 100%.
And it’s more trackable than traditional advertising. I worked at an ad agency for almost 4 years, and we used to say with traditional advertising (tv, radio, magazine, newspaper), half of your ads work. You just don’t know which half.
I manage a dozen online advertising campaigns for my clients and for myself. Ask me how I can help you advertise on the internet, and you can get detailed reporting on your dollar’s effectiveness.
Tags: advertising campaign, internet advertising, online advertising
Search Engine Marketing for ShopGoldyn.com
Posted by Matt | Filed under Currently..., Search Engine Marketing (SEM)
ShopGoldyn.com
Currently I’m working on a search engine marketing campaign for ShopGoldyn. Since December 2007 we’ve been planning and executing a strategy to get ShopGoldyn’s nearly 1000 products into Google, Yahoo! Shopping, Shopzilla, NexTag, PriceGrabber and other shopping sites.
ShopGoldyn’s product lists go up, and shoppers come in to ShopGoldyn.com.
Tags: search engine marketing, sem