Buying a Website

I’m advising a client who is buying a developed web site — content, domain name, all of it. It gets around 6k pageviews/month, so it’s not big, but he wants to make a partial living off its ad revenue. Super, let’s do this.

Ad Revenue GOOD (Hulk)

Yea, we all want ad revenue. So should we run Google AdSense ads and press the Easy Button, or make private ad deals by calling real people on the phone… doing it the old fashion way? The latter is going to be more lucrative. BUT you need to maintain relationships, invoice them, and take a paper check to the bank every month. So let’s do private ad deals. More work but more money.

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GM Advertising: Less TV, More Internet

While working this morning I’m watching CNBC’s coverage of the proposed US automaker bailout hearings at the Capitol, and caught a very interesting quote from Rick Wagoner of General Motors when he was asked if GM was going to spend $3 million on a Superbowl ad this year:

No… we’re shifting to electronic advertising which is less expensive and more effective.

VERY telling. And I concur 100%.

And it’s more trackable than traditional advertising. I worked at an ad agency for almost 4 years, and we used to say with traditional advertising (tv, radio, magazine, newspaper), half of your ads work. You just don’t know which half.

I manage a dozen online advertising campaigns for my clients and for myself. Ask me how I can help you advertise on the internet, and you can get detailed reporting on your dollar’s effectiveness.

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Search Engine Marketing for ShopGoldyn.com

ShopGoldyn.com

Currently I’m working on a search engine marketing campaign for ShopGoldyn. Since December 2007 we’ve been planning and executing a strategy to get ShopGoldyn’s nearly 1000 products into Google, Yahoo! Shopping, Shopzilla, NexTag, PriceGrabber and other shopping sites.

ShopGoldyn’s product lists go up, and shoppers come in to ShopGoldyn.com.

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