When not working on client projects I’ve been very busy over the last month with massive changes at my Volvo site It was very important that I do things correctly because I make a significant part of my income from the site. Miscalculation could have stopped the search engines from sending traffic to MVS and cost me big $. Income from that site goes up and down almost in lockstep with search engine traffic.

I did a trio of big changes in one swoop, and brought up parts of the site slowly over a few weeks as I was able. The process worked well, and I wouldn’t do a whole lot differently.

1 Server Switch

I moved MVS to my dedicated private server from shared hosting:

  • I have more granular control of the way sites work on my server
  • Sites on my server have better uptime
  • Sites on my server are served faster

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A Photo Gallery for

I put up a quick, bulletproof photo gallery at It was more challenging than other recent galleries because the site isn’t a WordPress site, so I didn’t have the luxury of using one of the dozens (hundreds?) of free image galleries written for WordPress. So I found and installed the fantastically simple Single File PHP Gallery. It’s one file, no database, and minimal configuration. I love it, and so does my client. photo gallery photo gallery

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Search Engine Marketing for

Currently I’m working on a search engine marketing campaign for ShopGoldyn. Since December 2007 we’ve been planning and executing a strategy to get ShopGoldyn’s nearly 1000 products into Google, Yahoo! Shopping, Shopzilla, NexTag, PriceGrabber and other shopping sites.

ShopGoldyn’s product lists go up, and shoppers come in to

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