Improve a Stock WordPress Install

A client asked me — now that his new site is working well and he’s comfortable running it — what improvements (tweaks, plugins, whatever) would I suggest to make it better? Here’s what I said:

  1. His site is not served from the “root“, so I recommended he serve it from the root. Example: don’t do http://example.com/wordpress instead do http://example.com! If it’s not possible to serve from the root, it’s not a showstopper. SEO will actually not suffer if you don’t act. Your content is generally judged on how relevant it is + how many link to it + how often it’s freshened. The depth of the URL — at only 1 directory — shouldn’t matter. Do it for human readability reasons.
  2. A nice touch/eyecandy is a Javascript called Lightbox (link to WordPress plugin). You can see it here http://sianafashions.com by clicking on the images. It can also act as a dumb gallery for sets of images. Works automatically — nothing for you to do.
  3. Your traffic may already be tracked by a server-side app like AWstats. Whether it is or not I suggest the free Google Analytics. Warning: Google will know your site’s traffic from the inside. I feel that using Analytics isn’t giving up my sites to the Dark Side, and that getting the (very, very powerful) traffic analysis is worth the trade. I use GA on all my sites.
  4. Many Twitter plugins like this one are available to display (presumably your) Tweets if you’re interested.
  5. Sitemap plugin improves SEO by writing to an industry-standard xml file at site root that search engines bots read and digest. I use sitemaps on all my sites. Highly recommended and nothing for you to do.
  6. Social bookmark plugins like this one add a “Share This” link on each blog post. I’m not crazy about these but there is no downside that I can think of. Helps SEO if the links are used.
http://en.wikipedia.org/wiki/AWStats

Leave a Reply