What Ad Sizes Should I Accept from Advertisers?

Any you want. My advice, however, is to stick to standard sizes because when advertisers come to you, often they’ll already have a standard size ready to go. That means you can just start running the ad and not worry about having a graphic artist/web dev squeeze stuff into your non-standard sizes, then have that approved by both parties. This has happened to me, and it’s a drag.

When potential advertisers say “what sizes can I run on your site?” I say “any of the industry-standard sizes Google themselves run.”


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