Blog Post Indexed Within 30 Minutes

I almost coughed coffee out of my nose when I noticed Google had indexed a blog post on my Volvo site in 28 minutes. Maybe less, I wasn’t checking for this specifically.

Why? There is probably a myriad of reasons why Google pays close attention to my site, but the biggest are these:

  1. MVS has been up for years — it’s trusted as a Volvo authority and thus gets Google attention.
  2. It has a site map. A site map is a simple text file that sits on the server and is meant for search bots, not humans. It tells search bots what’s where, and what’s new.
  3. I publish content constantly. The more frequent your posts, the quicker search bots come around to see what’s happening at your site.

Tags: , ,

Linking in WordPress

The link and unlink icons in WordPress

I got an email today from a client asking how to make words in his blog go to other sites. Good question! He was talking about creating “links”, also called hyperlinks <- there’s one.

The button on the left is the link button, the other is the unlink button. Those appear in the WordPress editor’s toolbar when you are composing a blog post.

How to Link In WordPress

1. write something
2. highlight the word or words with your mouse
3. click the link button
4. enter a URL (must start with “http://”)

You’re done. To unlink, highlight the word(s) and click the unlink button.

When you publish that blog post, the word(s) will take the user to whatever URL you put in. The word(s) will usually be underlined, which is the universal convention to identify a hyperlink.

If you’re talking about writing on an older version of WordPress, or a non-WordPress blog, it should work the same way, or very similar. This is a standard used for over a decade in all kinds of computer programs.

Tags: ,

How Can I Get More Website Traffic?

Traffic levels are all about content. People ask me about SEO… should they do some SEO basics to their site? Well yea! Do the basics of SEO and promote your site.

I’ve never asked a webmaster if he’s doing everything he can to promote his site and gotten a “yes”.

Real world, online, whatever. If you don’t have your URL in your signature, get it in there! If you don’t hold your website in high regard, nobody else will.

But most importantly, write good content as frequently as possible and users will come. If you can do only one thing do this.

That’s why it’s important to have a site where you can write without noodling with HTML. This is where WordPress comes in, and it’s why I’ve recommended WordPress for probably 19 out of the last 20 websites I’ve consulted on.

Tags: , , ,

Google AdWords: Reducing your Bids

Hint: you may be able to buy clicks for less than before. I’ve found that I’ve been able to lower most of my bids to HALF of what they were and get the same number of clicks. True story.

It’s the economy: there are now fewer competitive bids out there chasing terms.

Tags: , ,