Bottom Dropping out of Ad Revenue

My various web sites have pretty good traffic, and ad revenue has been a growing slice of my income pie. In the past ~6 weeks the revenue fromĀ  Google ad spots has dropped maybe 20%*. And that’s with an increase in impressions on the order of 40%*.

The number of ads shown is going up — I’m adding different spots throughout my sites, with each of those showing more frequently — while the overall revenue is going down.

On the flipside, buying traffic has gotten cheaper. I’ve managed to reduce my average bid while keeping the amount of incoming traffic steady.

* off-the-cuff numbers

Tags:

Leave a Reply