Publicity & Rankings: Chicken or Egg?

I was going over rankings with a client, and she asked if her book’s recent publicity push was responsible for several #1 Google placements. Great question.

Your continued blogging helps traffic, a lot. Steady, frequent, quality content has no equal. You give people a great reason to go to your site, and Google recognizes that. Google helps those who help themselves with regular quality content.

To answer your question though, recent publicity got you more traffic, but not higher rankings. Two very different animals. Search engine rankings are usually a lagging indicator of real-world popularity.

Leave a Reply