Should I Run Google Ads?

I get this question often. Here’s the deal.

If you have fewer than 50 visitors per day, Google AdSense ads showing on your site would help you to make money, but not very much. You ‘rent out’ space on your site, and Google fills that space with ads from third parties. The revenue you’d get from Google ads, given your traffic, would be maybe a few dollars a month, depending on your business. If you run a site dedicated to cameras, your AdSense revenue is going to be higher than a site dedicated to knitting.

Running Google ads does not help SEO at all. Sorry folks, no shortcut here.

Generally ads are placed on content sites, like my Volvo site I’m not selling anything, but rather offering content.

Sometimes there are sales sites with ads, but they’re rare because it’s hard to do both sales and content, and many times the ads Google chooses to run on your site will compete with the products you’re selling. My client StyleMatters is one that does both.

I’m not a big fan of the mix, but I do recommend Google ads on content sites getting 100+ visits per day IF you can’t find a private ad deal first.

I’d be happy to talk to you about how your site can make you money.

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